Why CANOE?
It sails. It evokes a natural seascape or a setting by a river bank. The emergence of a fresh African people. Our cultural aesthetics are being recreated in Fashion, Industry and Positivity. You must be conscious of what makes you part of this New Africa. What you eat, wear, how you live. Your role models. The time is right. Recognize the changes around you. How patriotic we have become. We were first to gain Independence in Africa. Now a stable economy, we are the safest African country to conduct business in. Strategically placed at the centre of planet Earth. Wealth in a people of outstanding humility, great wisdom and strength.

On behalf of the Canoe 7, we invite you to join us in recreating ourselves. Fifty years on, in a Golden State of Mind, we offer you Canoe. A luxury platter of gems for anyone who aspires to be someone. At the birth of this magazine we are grateful to all of you who believed in us. Our sophomore edition is larger, without compromise on content nor quality. If its not Canoe, it is not Cool. Kaba and Jeans is Canoe. Large beads around the waist is Canoe. Loving Black is Canoe...